Creative Direction, Brand Identity, UX Strategy, Social Content Creation and Management, User Experience, Digital Direction and Design.

Co-founded and Director of Menswear fashion label which has been brought to stores like Urban Outfitters, ASOS.com and Topman

A custodian of the creative vision for Underated across all channels. Ensure the visual proposition strategy and Brand Strategy Visually proclaim the big ideas for the season digitally and in-store. Direct team members to ensure brand integrity is maintained.