Taking account of all the insights from competitor analysis, team design workshops and customer feedback we then began to turn these insights into design explortions. Testing these within the team these then went on to inform the final design.
Through a diverse exploration of styles and executions, we solidify the visual bedrock that supports the entire user experience. Designing, prototyping, and testing each element of the banking interface are critical steps in our journey. This iterative craftsmanship ensures that every aspect of our service is not only aesthetically pleasing but also deeply aligned with our users' needs and aspirations. Our commitment to repeated refinement is what transforms a simple banking transaction into an empowering financial experience.
We sculpted 6 pillars of design described below, they were used to lead the process but also were acted as ancor for the design.
We put the control back in the hands of the customer, allowing them to seamlessly switch between their own funds (debit) and borrowed funds (credit) for any given expense. This flexibility extends to various types of funds, including virtual cards, savings, cryptocurrencies, and stocks. Moreover, users can set limits on their overall or category-specific spending, ensuring they stay within their financial comfort zone.
Our platform simplifies the complexity of monthly budgets. Users can view their spending by category, merchant, and overall trends, accompanied by actionable insights to optimize their financial health. This streamlined view makes it easy to understand where money goes each month and how to improve spending habits.
We introduce an element of excitement with our money personality assessment. This feature helps users understand their unique spending patterns and tailor their Wio experience accordingly. By aligning the app with individual behaviors and preferences, we make managing money not just a necessity, but a personalized journey towards better financial understanding.
Our design emphasizes clarity by presenting spending categories, timeframes, and trends in an easily digestible format. We eliminate the complexity often associated with financial management, making it straightforward for users to grasp their financial standing and make informed decisions.
We go beyond mere tracking; we provide delightful insights and recommendations that anticipate the user's needs. By analyzing spending patterns, we offer suggestions for savings, smarter spending, and even reward opportunities, turning everyday transactions into moments of discovery and reward.
Our commitment to user empowerment extends to ongoing education. We provide a rich library of articles and resources that help users learn as they spend. This continuous learning approach ensures that users are not just tracking expenses but gaining the financial acumen needed to build a more secure and prosperous future.
Just six months since its launch, Wio Personal has revolutionized banking in the UAE, achieving an impressive 4.7 out of 5 rating from over a thousand users on major digital platforms.
At the core of our process lies the profound belief in the transformative power of dialogue. We understand that to truly innovate in the banking sector, we must first listen – to our stakeholders, financial experts, and most importantly, our customers. These conversations are the seeds from which powerful solutions sprout, guiding us to understand the intricate issues that users face in their financial journeys.
After refining our designs, we moved into the agile development phase, maintaining close collaboration with our engineering team to ensure designs were fully prepared for each development sprint.