Though not every project is the same, generally speaking, I approach every project using the essential toolkit and suitable process. Creativity is a never ending process of constant learning, iterating and questioning to create truly human design

Here I gain insight, I question every part of the brief and distill it down to it's core values. I then dive right into my primary and secondary research. I organise the findings and insights which result in a revamped brief. Furthermore, this process is not linear. In reality, I am prepared to be agile and go back and forth at any point.