Chįdį

nwaubani

Product Design
Creative Direction
UX Strategy

Snr.Product

designer

My Design

Process

*research
*develop
*test
Though not every project is the same, generally speaking, I approach every project using the essential toolkit and suitable process. Creativity is a never ending process of constant learning, iterating and questioning to create truly human design
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01

Research

Here I gain insight, I question every part of the brief and distill it down to it's core values. I then dive right into my primary and secondary research. I organise the findings and insights which result in a revamped brief. Furthermore, this process is not linear. In reality, I am prepared to be agile and go back and forth at any point.





Project
Goals
Target Audience
Market
Competitors
Functional Specifications
02

Define

Once I have obtained the right question to answer or the correct problem to solve, I make certain that I have done this the right way. This is all about strictly following a creative thinking approach. I REDEFINE the brief creating a new problem statement that defines what i will achieve by the end of the project.

ProblemUser Needs
Product Objectives
UX Strategy
03

Develop/ Ideation

Ideation! This is possibly my favourite stage. Anything can happen at this stage as I usually like to introduce and collaborative process to the Ideation stage. The ideas are then built into an MVP prototype and then tested.
Build/Prototype
Test/Analyse
Iterate/Repeat
1.
2.
3.
This is not the end of the project, I'm a true believer in the infinite design process. A product is never truly complete but we can step closer to perfection by continuing this iterative process. Once I am done I might go back to start and do it all over again because there are always things to be improved.

Delivery

UX architecture
Visual concepts
Interactions
Development
Testing

04

work

Burberry
Checkout - uX
Emirates Airline
PLATFORM REDESIGN
Underated London
CREATIVE DIRECTION
Carrefour - Case study
Checkout redesign
British Arts Council
UX

Skills

Product Design

Art Direction

User Testing

Empathy

Ideation

User Research

Business Strategy

Feel Free to
Contact
me!
*WILL RESPOND WITHIN A DAY
hi@chidi.co
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