Chįdį

nwaubani

Product Design
Creative Direction
UX Strategy

Snr.Product

designer

My Design

Process

*research
*develop
*test
Though not every project is the same, generally speaking, I approach every project using the essential toolkit and suitable process. Creativity is a never ending process of constant learning, iterating and questioning to create truly human design
Slide for more ->
01

Research

Here I gain insight, I question every part of the brief and distill it down to it's core values. I then dive right into my primary and secondary research. I organise the findings and insights which result in a revamped brief. Furthermore, this process is not linear. In reality, I am prepared to be agile and go back and forth at any point.





Project
Goals
Target Audience
Market
Competitors
Functional Specifications
02

Define

Once I have obtained the right question to answer or the correct problem to solve, I make certain that I have done this the right way. This is all about strictly following a creative thinking approach. I REDEFINE the brief creating a new problem statement that defines what i will achieve by the end of the project.

ProblemUser Needs
Product Objectives
UX Strategy
03

Develop/ Ideation

Ideation! This is possibly my favourite stage. Anything can happen at this stage as I usually like to introduce and collaborative process to the Ideation stage. The ideas are then built into an MVP prototype and then tested.
Build/Prototype
Test/Analyse
Iterate/Repeat
1.
2.
3.
This is not the end of the project, I'm a true believer in the infinite design process. A product is never truly complete but we can step closer to perfection by continuing this iterative process. Once I am done I might go back to start and do it all over again because there are always things to be improved.

Delivery

UX architecture
Visual concepts
Interactions
Development
Testing

04

work

Carrefour - Case study
Checkout redesign
Emirates Airline
PLATFORM REDESIGN
Burberry
Checkout - uX
Underated London
CREATIVE DIRECTION

Skills

Product Design

Art Direction

User Testing

Empathy

Ideation

User Research

Business Strategy

Feel Free to
Contact
me!
*WILL RESPOND WITHIN A DAY
hi@chidi.co
Email
Whatsapp
Home
Work
About
Contact